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Entrepreneurship for Immigrant Women Focus of New Soap Opera

posted Oct 23, 2010, 1:16 AM by Diana Rohini LaVigne   [ updated Oct 23, 2010, 1:17 AM ]

By Diana Rohini LaVigne

What do you get when you put an immigrant woman from Vietnam, China, Mexico and India together? Grand Café. Grand Cafe is a ground-breaking soap opera, where a diverse group of women immigrants come together to build their future. This 18-episode series is being produced by Farhana Huq, who is the CEO and founder of the non-profit organization, C.E.O. Women. The Oakland, California- based organization helps create economic opportunities for low-income immigrant and refugee women through teaching English, communications and entrepreneurship skills.

The film’s Indian character, Latika, is a highly creative jewelry maker from India who struggleswith being disorganized. Each segment of the series combines intriguing personal challengeswith educational elements, and works towards personal and professional empowerment ofwomen. Each section is followed by coaching, real-life examples and a call to action. Reinforcing viewers’ English skills and educating women about business are the basic lessons delivered by these innovative videos.

From banking and budgeting, to customers and competition, Grand Café teaches its viewersthe key facets needed for entrepreneurial success. There is obviously no shortage of C.E.O. Women supporters, with an all-star team developing the film, including award-winning PBS telecourse producer Angelica Matsuno; Marissa Aroy, a director whose work has aired on PBS, HBO and The Discovery Channel; and Nina Serrano, who has produced a documentary for PBS.

For more information on this ground-breaking film, visit their Web site at www.ceowomen.