posted Oct 27, 2011 1:35 PM by Diana Rohini LaVigne
By Diana Rohini LaVigne / Special to India-West
Berkeley, California—The
Berkeley Asian Business Conference 2010 held Saturday at the Haas School of
Business focused on the shift of the global center of gravity towards Asia. With several panels throughout the day, the conference
was standing room only at many of the panel and keynote programs.
Keynote Lim Siong Guan, Group President for the Government
of Singapore Investment Corporation, spoke about Asian trends. “One trend is sure. Asia is reemerging and I
encourage you to take advantage of the opportunities that Asia
offers.” He spoke about the
opportunities coming from three elements; rapid urbanization, the aging
population in Asia, and the rapid growth of
high-net worth individuals. Suggesting that everyone looking to tap these three
markets, Guan feels strongly about the need for a ‘living lab’ in Asia before tapping them.
The India Forum was a highlight of the day featuring four
highly successful Indian visionaries as panelists and focused on the paradigm
shift of India
from outsourcing to innovation.
Moderator Seth Freeman, the CEO for EM Capital Management
and has been working in the Indian market for the past six years, started off talking
about some of the more notable Indian innovations including Tata’s Nano and Reva,
the new electric car.
Working on several projects including a mobile to mobile
free service, Hotmail co-founder Sabeer Bhatia discussed the challenges of
launching his new mobile venture in India
due to legislative challenges but seemed optimistic about the future opportunities
in India.
So where is the global innovation moving? Vivek Wadhwa, UC Berkley Visiting
Scholar and Senior Research Associate at Harvard
Law School,
believed in the pharmaceutical industry that most of the innovation was
happening in India.
Wadhwa said,” There is a perception that innovation in India is only in traditional industries like
technology, but many industries have their innovation and their R&D labs in
India.”
He is seeing a lot of real start-ups, not just mom and pop shops,
in India
these days. “The magnitude of what is happening in India blows my mind,” said Wadhwa.
This begged the question about the lack of venture capital
money going towards true start-ups in India and not just more mature
mid-sized companies. Kanwal Rekhi, Managing Director at Inventus Capital and a
founding father of TiE, offered, “Indian entrepreneurs don’t like to part with
equity and can last longer than most companies without funding as they really
understand how to bootstrap a company.”
Wadhwa noted that 9 out of 10 companies start with funds
from family and friends, not venture capital.
Most companies only look towards venture capital funding when they want
to take their company to the next level according to him.
India
still presents many challenges for new and multinational companies but it seems
corruption is not a major obstacle according to panelists. Panelist Dr. Prabhakant Sinha, Founder of ZS Associates, said, “Well,
you don’t go to a vegetarian restaurant to order chicken. Which is to say that
international companies are somewhat removed from the corruption cycle. Locals don’t ask the multinationals to pay
up.” He stated Infosys as one example of a multinational operating effectively
in India
without the burden of corruption knocking at their door.
But there are still challenges. For example, piracy still
prevails in India.
“In India,
people think of software as coming for free and you pay only for hardware. This
attitude must change in India.”
Bhatia told the audience at the Asia Business conference.
Even with all the funding, Kanwal warned attendees that
being an entrepreneur is really hard and told an example of a 40-year old man
exclaiming he wanted to be an entrepreneur, and people responding with “What?
Are you crazy?” Everyone seems to gives the entrepreneur a hard time in the
beginning and throughout the process but when someone makes it big, everyone
suddenly claims that they know you’d make it all along says Kanwal.
Whereas veteran entrepreneur Bhatia felt it was important to
be in-country in order to build products for their desired market. “You can’t just use a U.S. product or concept and put it in India and
expect success. You must first adapt it to the emerging growth market
specifically.” Bhatia said. He thinks students need emerging market experience
to survive in today’s marketplace.
Wadhwa also hinted at the benefits of living in country. “You
can’t solve some issues without living or spending significant time in India. Silicon Valley
is too focused on the next Facebook application, not true innovation.” Said
Wadhwa.
The conference offered a variety of panels throughout the
day-long program but did lack a strong Indian voice outside the India
forum or Technology panel. Panels like Clean Technology, Consumer, Global Operations,
and Finance had little representation for India
despite India’s
great influence in these areas. Also
under-represented were women at the conference with only one female speaker out
of thirty-four speakers overall. But despite the lack of balance in these
areas, the business conference presented plenty of up-to-date information that
helped professionals and students alike to better understand the Asian market
and opportunities. |
posted Oct 27, 2011 1:30 PM by Diana Rohini LaVigne
By Diana Rohini LaVigne / Special to India-West
San Jose, Calif.—To
a packed house at the California Theater in San Jose, the North American premiere of
Semshook delighted film lovers at the 20th anniversary of the
Cinequest Film Festival 2010 which kicked off last week. Indian soap star and upcoming host of “India’s
Got Talent”, Roshni Chopra made an appearance to support her husband, Siddharth
Anand Kumar who directed the film about one man’s journey in search of truth.
The film started us off in the intimate world of Tensin, an
Indian-resident with Tibetan roots.
Being tired of not knowing who is really was, this young man sets off on
a journey that ultimately turns into a journey towards himself. His daily trials and mishaps, that lead him
towards a stronger self awareness, range from being mugged, being forced to
work at a petrol station to pay a debt, and spending time with a hippie-like drug
induced group of guys who seemed to be without any care in the world.
During his main journey towards to Tibet which he believed held the
truth for him, he met his Indian step mother and half-brother who his father ran
off with in his own attempt to become more Indian and therefore less confused
about his ethnic divide of being an Indian resident yet ethnically
Tibetan. His father left behind his most
treasured possession before his death years prior to Tensin’s arrival; a photo
of the Dali Lama. Tensin becomes more determined
to get to where he calls home, Tibet
at all costs. He is looking for freedom
and the truth and after a near fatal motorcycle accident, almost starving to
death and losing every possession he owned; he is arrested after crossing into China. The soldiers torture him and ridicule him for
desiring freedom. They claim they have freedom but Tensin becomes aware that
freedom and truth has been with him all along.
The self realization allows him to be free, but this happens just before
he meets a tragic turn of events.
The film’s cinematography was well executed and the
locations around the Himalayas were exquisite
on the big screen. Although some of the film’s themes seemed, at times, too
repetitive, Semshook may have a wider audience given the abstract concept and
underlying messaging might be less obvious to feature-film-only lovers. The
director Kumar, writer Satyajeet Gazmer, and Producer Francisco Leria all
stressed the importance of this film is in raising awareness for Tibetans
living in India that don’t have full rights as citizens.
“Indians know very little about Tibet,” said Kumar. This is why he
wanted to be involved with this film.
He added, “Tibetans have not been fully integrated into the
Indian community. Life for Tibetans is very different than others.” He said
there is nothing he knows of being done to change the attitudes. He couldn’t
emphasis enough how important it is for as many people to see Semshook as
possible. They are in touch with many
organizations including the Students to Free Tibet and are actively looking for
champions to show the film and promote further discussion around its topic.
If you want more information on the film, visit them on Facebook at http://www.facebook.com/pages/Semshook/149184638462.
For more information on the film festival, visit www.cinequest.org. |
posted Oct 27, 2011 1:28 PM by Diana Rohini LaVigne
By Diana Rohini LaVigne / Special to India-West
(Palo Alto,
Calif.)—The Indo-American Chamber
of Commerce (ICC) held its 14th annual awards banquet this past
Saturday at Palo Alto’s
Crowne Plaza Cabana Hotel to honor four Indo-Americans. Over 300 attendees
joined the ICC leadership for an evening of authentic Indian cuisine by India
Gate restaurant, a Bhangra dance performance, and a keynote speech by Clearstone
Venture Director, Vish Mishra.
Mishra humbly took the stage, noting the company he was
keeping that evening was notable and kept him wondering if he was at par with
other special guests and speakers. But
his words about the Indian-American community didn’t fail to grab the attention
of guests and commanded laughter off and on throughout the talk. He reminded people how successful the
community continued to be and noted that the 2.5 million Indian-Americans had
both the highest income and the highest level of education compared to any
other ethnic group in America.
“We have kids that are smart, but not just in math and
science. But also in art and music and more,” noted Mishra. Other community
traits he mentioned included that the community tended to avoid sports where
they can get really hurt; that if hurt, community members baby their selves
excessively; they don’t bother others except for their very own families and
friends; and that the community doesn’t depend on government handouts.
His professional advice was to find a role model and become
a ‘student’ of that person. Figure out how to be like that person. Before
ending the keynote speech, Mishra said, “ (If you want to build a good
relationship with someone), you should offer them something of value and not
ask for anything in return. You will do well if you do this. Build the relationship first and be genuine
in your offer and this approach to be successful.”
Banquet special guests included ICC President, Kishore
Kripalani; Deputy Consul General, Kumar Tuhin; Palo Alto Mayor, Patrick Burt;
and Los Altos Hills Mayor, Dean Warshawsky. Past president and banquet chair,
Sucheta Kapuria handled much of the speaking and introductions.
Awards presented included:
Bipin Shah for Outstanding Community Service
Professor Thomas Kailath for Outstanding Professional
Achievement
Shalini Saxena for Outstanding Contribution to Arts and
Humanities
Late Krishan Kumar Batra, Ph. D. for Lifetime Achievement
The Indo-American Chamber of Commerce closed the
evening with music provided by DJ Sargam Sangeet. For more information on ICC,
visit their website at www.iccchamber.org. |
posted Oct 27, 2011 1:26 PM by Diana Rohini LaVigne
By Diana Rohini LaVigne / Special to India-West
San Jose, Calif.—The
South Asian Heart Center (SAHC) held its 2nd annual gala “Scarlet Night”
this past Saturday evening at the San
Jose Convention Center
which drew a crowd of over 700 attendees and raised $115,000. The money raised goes towards supporting SAHC’s educational
outreach, participant screening and individualized prevention planning and
follow-up.
Proceeds
came from ticket sales, sponsorships, a silent auction, raffle, grants from 14
corporations, and over 700 individuals.
This year’s donations were double the amount of last year which was the
first year it hosted the fundraiser.
Dressed to the nines, guests were treated to a cocktail reception;
silent auction featuring high end items like a hand carved coconut splitter and
a specialty wine collection; and a plethora of healthy Hors d’oeuvres. Guests had
plenty of time to mingle at the reception prior to the formal speaking program
in the main hall.
The gala committee held a highly organized and timely event that
set the tone for a professional yet enjoyable evening. Sheetal Singhal and Sujatha Suresh, Co-Chairs and Executive Committee for SAHC’s gala, worked
hard to achieve a successful fundraiser but also to produce an event that
dazzled attendees. Their efforts paid off.
Featuring
a healthy buffet dinner, heart jumping dance performances by Project Pulse and
Sangeet Group, comedic relief by stand up comedian Nitin Kant and music by DJ
Salim, SAHC
did an excellent job creating a healthy environment to spread the word for
their cause.
Special guest speakers for the evening included clinical
professor of medicine for U.C. Davis and congressional candidate, Dr. Ami Beri
who focused on the importance of health, not politics during his keynote.
According to SAHC’s executive director Ashish Mathur, The South Asian Heart Center started in 2006 as an
initiative of the El Camino Hospital and in four years has become the leader in
screening and coaching South Asians to reduce their risk of heart
disease. The Center has made presentations on metabolic syndrome at
several conferences including the American
College of
Cardiology. They hope to be recognized as a Center of Excellence
and to extend their impact on the global South Asian population by
providing ubiquitous access to heart disease assessment, launching high-touch
primary prevention services through partnerships, and publishing research
findings based on three years of metabolic, genetic, and behavioral trend data,
and on the impact of the Center’s programs.
It is their aggressive ambitions
that garnered SAHC commendations from the City of San Jose
and County of Santa Clara for its efforts in trying to
raise awareness for heart disease in the South Asian community. These
commendations were formally presented at the gala.
“…they (South Asians) have to get
more aware. Because a lot of South Asians are vegetarians, non drinkers and are
slim, so they think they have no issue. And that is the ideal candidate to be
having a heart attack,” said Meenu Mehta, who credits SAHC with saving her life
and is an active advocate for their cause, to India-West.
Although
most of the evening was purely social or focused on fundraising, SAHC
allocated time to explain more about heart disease, its symptoms and how to get
screened. If you are interested in a screening,
please visit SAHC’s website at: www.southasianheartcenter.org/getscreened. |
posted Oct 27, 2011 12:27 PM by Diana Rohini LaVigne
By Diana Rohini LaVigne / Special to India-West
On Sunday, guests and students producers were treated
to a private reception at the Danville Village Theatre
to acknowledge their work on a bicycle safety film. The Annual
Street Smarts "Be Reel!" Video Contest encourages middle school
students from throughout the San Ramon Valley to create 60-second public
service announcement videos about traffic safety. Ten videos were selected as finalists.
Finalists included: The Evil Rash Bikers produced and
directed by Nitisha Baronia, Manasa Gujju, and Parushi Sharma, The Dream Bike
produced and directed by Anvinash Jois, and Bicycle Distractions produced and
directed by Liya Khan, Alexandra Yamada, Yumma Azizuddin and Madison Henry. Student
director and producer, Danielle Morelan of Danville accepted the winning prize
for the video Bicycle Safety: Dangerous Distractions.
The talented students used both humor and ‘scared
straight’ techniques to convey that distractions while bike riding can be very
dangerous. While some students were assigned to make the video via their school
teachers, others spoke about their interest in film making or doing something
creative.
Street Smarts was created in 2004
following the tragic deaths of three San Ramon Valley children in two separate
traffic-related accidents. The San Ramon Valley community came together to
create the Street Smarts program to educate the public about traffic safety.
In its first year, the Street Smarts
Program launched efforts targeted to the elementary school population through a
Poster Contest. The program expanded in 2005 to reach middle school students
and in 2007, high school students. This video competition started in 2006. The
mission of Street Smarts is to get citizens thinking about and working on
traffic safety issues. For more
information on Street Smarts or their competition, please visit them online at www.street-smarts.com. |
posted Oct 27, 2011 12:25 PM by Diana Rohini LaVigne
By Diana Rohini LaVigne / Special to India-West
(San Jose, Calif.) – Last week, the Indian Business and
Professional Women’s(IBPW) 0rganization hosted its annual conference featuring
a male keynote speaker for the first time in their history. Keynote Dr. Marty Nemko, host of a career
talk show on KGO-am and career coach, didn’t disappoint the audience by
suggesting both some valuable and some highly controversial ways which women
can stand out from the crowd.
Nemko provided a helpful 3-page handout of career advice
complied from all his past keynote speeches and spent his time at the
microphone going into details on key topics from the handout.
“Understand that the most important commodity these days,
when everyone is working at least 60 hours, is time,” said Nemko. He offered
suggestions on how to get the most out of every minute by evaluating how you
spend your time closely. “Do you really
need to go to your distant cousin’s wedding in New York this weekend?” he
quipped.
Although some of his advice seemed popular, other advice
didn’t gain the primarily all-female audience’s support. “People with children
shouldn’t expect any special provisions at work. There is a reason there is
something called a ‘Mommy Track’,” Nemko offered. IBPW Executive Director, Deepka Lalwani
challenged him briefly at the end of his talk about his notions around
advancement and women with children. The room grew silent during parts of his
speech but it created lively debate and discussion following his talk.
After a short break for snacks, the conference hosted a
panel discussion called “Overcoming Setbacks and Regaining Happiness” featuring
Kalpana Shyam, Rennu Dhillion, Sonu Ratra and Dhaya Lakshminarayanan. This panel was uplifting and panelists spoke
about the need to stay positive, understanding the role setbacks have in one’s
life and how to expect the unexpected.
Talking about her first marriage and its ill-fated outcome,
Dhillion was straightforward about her setbacks. “All the setbacks in my life
were worth it,” said Dhillion, an award winning small business owner of Genuis
Kids. “Today, I’m so proud of turning those (setbacks) around.”
But it was Shyam that stole the show by striking a serious
cord with the women in the room.
Diagnosed with stage two breast cancer recently, she spoke about the
need to take care of yourself first and foremost. She has been leaning on friends at work to
keep her position stable while she undergoes treatment for her cancer. Wrapped
in a head scarf apparently used to cover her loss of hair, audience members
couldn’t help but face her story head on.
She was bold in telling her story without any tears and explained how
missing one monogram could be a fatal mistake.
She was upbeat and no doubt inspired women to schedule their exam in the
near future.
The final panel called “Leading in the Current Environment”
was moderated by Dilip Saraf and included panelists Inderpreet Sawhuey and
Shachi Patel. Saraf gave a superb recap
of the panelists’ topics by saying, “Success is overrated. Failure is
underrated.” He spoke about how failure
can be just as rewarding as success and how we learn only from failure. Just
after this brief panel discussion, the conference ended with round table discussions
with the IBPW conference speakers. It
was there that the value of networking was apparent. Women from around the Bay area connected with
one another on work and personal issues and business card exchanging was a
non-stop activity till the last audience members left the conference.
For more information on
IBPW, visit them online at www.ibpw.net. |
posted Oct 27, 2011 12:23 PM by Diana Rohini LaVigne
By
Diana Rohini LaVigne / Special
to India-West
(San
Mateo, Calif.) May 22, 2011—Sunnyvale resident Nirav Patel’s invention was
featured in one of the world’s most prestigious grassroots invention showcases,
Maker Faire, this past weekend in San Mateo, Calif.
“I created a way to interface a Microsoft Kinect
(system) to a RepRap Mendel 3D printer to
quickly capture 3D models of people and print them out as well as to have gestural
control (over) the 3D printer,” said Patel to India-West. “Creating 3D models is a project that has been done
before, but was mostly un-documented and
was not released to the public. I felt the need to create a version of it that was publicly available.”
Patel,
who was born in Connecticut with family roots in Gujarat, said he enjoys
working on innovative projects and is in the
process of developing some virtual reality related
projects; but nothing that is public yet. Armed with a degree in Electrical and
Computer Engineering from Carnegie Mellon, he enjoys spending time reading
science fiction and watching old movies for inspiration. Patel, a software development engineer at a
Bay Area based Fortune 500 Company, attributes his education for developing his
interest in working on complex projects.
Maker
Faire, having launched in 2006 in San Mateo, attracts top-notch celebrities such
as this year’s television royalty, Dirty Jobs’ Mike Rowe and Myth Busters' Adam Savage. Savage spoke about talk about
inspiration and innovation while Rowe, whose own website mikeroweWORKS.com
promotes hard work, dropped in for an impromptu chat with makers and
fabricators from around the country.
Maker Faire is also very kid-friendly by design with numerous kids’
stations and DIY zones around the faire grounds. Getting kids excited about
science and technology and meeting fellow inventors seemed to be the
over-reaching initiative of this two-day showcase.
For contact information of Nirav Patel and some of
his older inventions, please see his website at http://eclecti.cc.
For Maker Faire information, visit www.makerfaire.com. |
posted Oct 23, 2010 12:18 PM by Diana Rohini LaVigne
(India-West) SAN JOSE, Calif. — The 20th anniversary of the Cinequest Film Festival was kicked off Feb. 27 at the California Theater here with the world premiere of “Sem- shook” and Indian soap star and upcoming host of “India’s Got Talent” Roshni Chopra making an appearance to support her husband,Siddharth Anand Kumar, who directed the film about one man’s journey in search of truth. The film revolves around Tensin, an Indian with Tibetan roots,who begins a journey of self- awareness to learn more about himself and, along the way, faces a multitude of challenges. The film’s cinematography is well executed and the locations around the Himalayas are exquisite on the big screen. Director Kumar, writer Satyajeet Gazmer and producer Francisco Leria all stressed the importance of this film in raising awareness for Tibetans living in India that don’t have full rights as citizens.
“Indians know very little about Tibet,” Kumar told India-West. “This is why he wanted to be involved with this film,” adding, “Tibetans have not been fully integrated into the Indian community. Life for Tibetans is very different than others.”
Kumar said they are in touch with various organizations, including the Students For a Free Tibet, and are looking for champions to show the film and promote further discussion on the subject. |
posted Oct 23, 2010 2:24 AM by Diana Rohini LaVigne
[
updated Oct 23, 2010 2:25 AM
]
Shabbir Kazmi Brings Water To The World Through Design
By Diana Rohini La Vigne Architectural Design extraordinaire, Shabbir Kazmi of Kazmi Designs, Inc. is making his mark in New Jersey, New York and even Maryland with his home and restaurant work. Being in the biz for the past ten years, this Pakistani born talent came from a family of actors and directors and has made the effort to prove his talents run beyond the world of theater and movies. In 1984, his family moved to Washington, DC and he was enrolled in a Catholic University in an Architectural program. “I went to a class for Architecture design out of curiosity and looking for answers. I was very inspired; the teacher was talking about how buildings can be a reflection of creativity in poetry and theater. He talked about memory of a place in real time and infinite time. He also talked about Architect's vision can go beyond our five senses and further more to the spirits of people across continents and cultures. I registered myself in the curriculum and graduated fromCatholic University in 1994.” Expresses Mr. Kazmi. And probably the most interesting part about his work is something he calls Project Lifeline. This project is to provide clean water as the source of a sustainable community. Project Lifeline helps rebuild communities that are suffering from an inadequate supply of water and poor sanitation caused by war, poverty and natural disaster. The designs uniquely provide clean water tailored to the needs of the specific village or community thereby empowering long-range planning, healthier life, gray-water irrigation and neighborhood development. The website is a fascinating array of graphics and a short film that helps individuals understand how he plans to achieve this aggressive and important task. He is a leader in innovative thought and puts his work behind his ideas. New Yorker Shabbir explains, “I am dedicated to my non-profit organization Project Life Line to provide clean water and medical care to communities around the world suffering due to war, poverty and natural disasters. What dedicates me to the project is the fact that 6000 people die every day mostly children under five years of age due to inadequate supply of clean water and poor sanitation (UN Habitat). Our project and design uniquely provides clean water, medical care and neighborhood planning made out of a shipping container that is easily transportable to any part of the world. We also have made a computer animated short film on the project that is an art piece itself which explains the project.” If you want to help Project Life Line, please help spread the word about their non-profit organization by contacting them to help with their fundraising activities or promotional events. Project Life Line is a mission worthy of our reader’s attention and a great way for each person to do his or her part to help preserve the earth’s natural resources. To learn more about Shabbir Kazmi, Kazmi Designs or Project Life Line, visit their website at www.project-lifeline.org. |
posted Oct 23, 2010 2:23 AM by Diana Rohini LaVigne
[
updated Oct 23, 2010 2:24 AM
]
y Diana Rohini La VigneWinter is here and brings cold weather, a shortage of daylight hours and post holiday woes. Beat your winter doldrums with some online investigation, realization and shopping. With fashion houses using technology to enhance their premiere runway shows, the film industry spending millions on promoting their website address and online fashion publications jumping up - technology will be the key word in 2000 and beyond. What will become of a world moving so swiftly towards cyber technology and away from traditional shopping?Holiday shopping in 1999 was a win-win situation for both cyber-shopping and retail shops on and around Newbury Street. Stores nation-wide reported high holiday sales that exceeded expectations and were enhanced by the on-line shoppers market. Can cyber and traditional shopping coexist? Will one replace the other? Chris Andrews, Director at Verid Technology, expresses his thoughts on the future of online shopping. "Shopping online is generating a lot of interest. Most major retailers provide on line purchasing capabilities" explains Diekan. "Once trust in the security of online buying is built, there will be no limit to the possible increase in sales over the next calendar year. I predict it will change the way people think about shopping." In this new world, there is a lot out there for fashion mavens who want access to information. You can still be a slave to fashion in Cyber World. In Cyber World there are no boundaries, no line, and no admission. Online shopping is tapping into one of the fastest emerging markets, our youth. According to "React" publication, teens are spending twice as much as they did only a decade ago representing $141 billion in sales last year. 56% of those sales were in fashion and entertainment. The World Wide Web is now filled with websites and shopping venues targeting teens. There are some pitfalls to online shopping that you can avoid. To save you the hassles of sluggish search engines, playing the domain name guessing game and feeling alone in the vastness of the Internet, we bring you the results of our fashion cyber research. With the click of the mouse, you can find anything on the pages of the World Wide Web. Online Shopping Tips: When shopping online, there are a few rules, which are generally accepted. Shop with well known retailers and services or personally recommended ones. Be wary of dealing with any company, which only gives you a post office box number. Remember to shop around for the best prices and services. Find out the company’s return and refund policy. Watch for additional charges such as delivery, packaging, customs duties and VAT. Some of these might be hidden. Be patient and go slow when purchasing online. Always double-check your order prior to sending the information. After completing the online order form and before sending it, print a hard copy for your records, which could prove very useful for order tracking or returns. Write down any order confirmation numbers generated when submitting orders online, just as you would when ordering offline. Spotting Scams It is impossible to give a definitive guide on how to spot a scam, but here are some clues: Hidden addresses. Beware of traders who try to sell goods or services using an anonymous email address. "This is not a scam." Don’t fall for this trick - a legitimate business doesn’t need to convince you of its legality. If you think you are the victim of fraud, contact the Office of Fair Trade immediately. Myths about online shopping Myth 1: Shopping online is a far riskier place to shop. Reality: It is as safe as mail order shopping and will become increasingly more secure as additional security methods are developed and implemented. Myth 2: It is easier to drive to the store and pick up the item myself. Reality: It is true that some consumers enjoy touching the fabric first and trying on the item but it is certainly convenient to order with a click of your mouse! Myth 3: It costs more to shop on the web. Reality: Actually shopping on the web usually results in savings. With bargain shoppers, wholesale and auction websites, it is hard to beat online pricing. It remains true to say that nothing beats the delights of a stroll down Newbury Street to soak up the vibrancy of the best the fashion world has to offer but cyber shopping is here to stay so get connected to expand your fashion resources even further! |
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